Saturday, 29 January 2011

Distribution Logo Ident

We were initially unsure as to a name or design for our Distribution Company, so we looked at some existing ones:








All of the examples that I looked at, with the exception of Universal Studios, used the words with a background as their logo, rather than an image as well. We decided to use this convention as we believed that with out the right technology, budget, and experience a moving image logo may look tacky and amature. 

All of the names had some association with greatness:

- 'Universal Studios' -The universe is the largest and most magical thing we know

- 'Paramount Pictures' - The web definition of paramount is 'overriding, having superior power and influence'

- '20th Century fox' - a century is a grave time span, and would suggest that any film it distributes will be remembered for centuries.

- 'Miramax' - suggest the maximum of anything.

So our name will have a magnificent reference like all of the above. We chose Galaxia Studios as our name. It has a reference to the galaxy and is also partially made up to create individuality, like Miramax.

Another common occurrence that we spotted whilst looking through some existing logos was the almost spaced themed background. We understood why it was used- as it creates the ambiance of mystery, and also the black background contrasts the lettered logo really well. We had a group brainstorm and came up with a few idea and then decided on our final distribution logo design.



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