We chose this one as our final design. We had already decided that the production logo was going to be hand drawn and look quirky as we felt it would represent the creative, film making process. In our initial ideas we tried doing it with our a picture, however they looked too bland and amature. Once we had decided on the design, sound and movement we thought about the colour. Deciding to stick with monochrome plus yellow was mainly due to its connotations. Post modernism says that every film is based on one of only a few basic story lines (for instance boy meets girl, fall in love)- this is what the black and white represents. The yellow is the creativity. The twists in the story created by LIGHTBOX that make it unique. We chose the name LIGHTBOX for its associations with bright instant ideas, which are strongly needed in a successful film production company.
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